Google Trends, according to this Search Engine Watch article, is “one of the best and most versatile tools available for SEO”. How do you use this online tool to improve your search engine rankings?
Google Trends, as the name implies, displays the current trends in various web searches. It’s not a keyword suggestion tool, but you can use one in conjunction with Google Trends to figure out for which keywords or keyword combinations you should optimise your content. What’s up with that?
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When you search for a specific search word, Google Trends provides you with a numeric and graphic representation of how many people are searching for that term, how it compares to other similar search terms, when the search for that term peaks, and so on. This way, you’ll know what keyword to aim for.
The author uses the terms “car components” and “auto parts” to illustrate his point. Doesn’t “vehicle parts” appear to be a suitable keyword to target? Americans, on the other hand, utilise “auto parts” more than “car parts,” therefore if you’re selling products in this category, you should focus on “auto parts” (in America, of course). Without Google Trends, you wouldn’t know this. Many more aspects are discussed in the post to help you enhance your search engine results.