Pardot WordPress Plugin: Detailed Review

Pardot WordPress Plugin: Detailed Review

Pardot WordPress Plugin

Integrating a Pardot plugin with your WordPress will enable your website to reap the potential benefits of Pardot automations. The installation requires no code but offers you the space to customize your forms, create and start automation immediately after building your website. Pardot also allows you to build your website from desired attributes like roles, industries, and titles. Pardot WordPress plugin has seamless navigation and an end-user experience. 

Technically Speaking

The installation of the Pardot WordPress plugin requires an administrator’s access though it does not require code to set up. The software is designed with multiple forms and up-to-date content but requires Pardot edition API access to enjoy the features. Plus, you can make it easy by installing the Pardot WordPress plugin through a Salesforce administrator app.

Why the switch to Salesforce

Pardot decided on February 15, 2021, to disconnect Pardot user authentication. The new phase requires a Salesforce SSO app to login into Pardot. This message is necessary for users with Pardot API integration, such as the Pardot plugin for your WordPress site. To successfully install a Pardot plugin, you’ll need to change your credentials on Pardot and set up Salesforce to harness its full features. 

Why Integrate Pardot Into Your WordPress Site?

The swap was done within the company as Pardot is owned by Customer Relationship Management (CRM) company, Salesforce. Installing the Pardot WordPress plugin with Salesforce will boost your business by making your market super friendly to customers. While Pardot aims to make ads for Business-to-Business (B2B) marketing, Salesforce targets how to interact with the audiences (Business–to–customer). Go ahead and integrate the Pardot plugin into your WordPress website; here are a few reasons why.

Automated Lead Management

Pardot plugin for WordPress creates automated ads to manage leads. The software infused with your WordPress will make data collecting easy for you. And the available tools such as automated lead qualification can get you emails by interactions. Plus, once active leads are identified, the plugin will be triggered to automatically start nurturing them by building, testing, and sending email campaigns.

Automated Lead Generation

When you install the Pardot plugin with WordPress, you will experience different features for lead generation. The features include a landing page builder and drag-and-drop form builder. WordPress widget allows users to enjoy the full features of Pardot plugins. The software grants you access to social media posting and profiling tools. These tools make posting easy as you can post on many social media platforms, and these tracking tools will monitor the posts to your knowledge.  

Automated Email Marketing

Automated email marketing tools on the Pardot WordPress plugin can be scheduled to automatically watch your leads while you’re focused on something else. The automated email builder on the Pardot plugin comes with a user-friendly visual editor. The visual editor is added to form a pathway for nurturing your targeted leads while automatically responding to emails on your landing pages and forms. The marketing tool also has the A/B split tool. This tool is used to test the capabilities of converting a lead. Although the Pardot WordPress plugin is automated, you still need to set some filters such as subject lines and signatures. This personalization will create the right message to send to the right leads at the right times.

Artificial Intelligence

Pardot for WordPress is infused with Artificial Intelligence (AI) to calculate and present possible results from the many data collected. AI possibilities include but are not limited to creating your market goals and blending activities with real-time data to get the best results suitable for your resources and beyond human error. The Pardot plugin AI system is named Einstein and works on information from Pardot and Salesforce. The AI automatically organizes workflow, reads scores, and displays insights to help you monitor the interaction between your leads and your website. 

Pros And Cons Of Pardot

Every software has its ups and downs, and Pardot WordPress Plugin isn’t left out. The tool is suitable for automation for Salesforce users interested in building up a B2B market workflow. The app collects all possible data while displaying helpful tips through data analysis. Pardot plugin on WordPress allows you to track visitors, gather essential data without alternating or adding any code to your website. The downside of the Pardot plugin is the cost. The software goes for $1,250 per month, which may not be a lot considering the features. Before integrating Pardot Plugin on your WordPress website, ensure you’re ready to post ads on social platforms, which can incur extra costs. You also have to check the compatibility of the Pardot WordPress plugin with your system before making a purchase.  

How to integrate Pardot WordPress plugin with Salesforce

Remember, merging both software requires no code. Use these tips below to have a successful setup.

Step 1: Install the Pardot WordPress Plugin

  • Sign up to WordPress and get your credentials.
  • Navigate and click on plugins on the WordPress dashboard
  • Select Add New option and search for Pardot WordPress.
  • Click on install. The installation will automatically start and stop when it’s done. Click on the finish button when it appears.    

Step 2: Configure your Salesforce Connected App

  • Sign up on Salesforce to have an account. 
  • Click on the settings and select App Manager.
  • Navigate to the New Connected App button and input the required information.
  • Thick the box on the API section to activate the OAuth Settings.
  • The Pardot WordPress plugin comes with a Callback URL. The URL is to redirect you back to the Pardot WordPress plugin area. Copy the URL.

Add these features from OAuth Settings:

  • Access Pardot Services (pardot_api)
  • Automatically carry out your request (refresh_token, offline_access)
  • Save the information, and you’ll be redirected to create a Consumer Key and Consumer Secret key.

Step 3: Configure the User Account Settings of the Pardot WordPress Plugin

  • Go back to the WordPress tab and don’t close the Salesforce tab.
  • Open the Pardot tab on the Dashboard.
  • Locate User Account Settings and change Authentication to SSO.
  • Copy the Customer Key and Customer Secret Key from the Salesforce tab.
  • Copy the Pardot Business Unit ID from your Pardot Account.

While on the Salesforce tab, click on Authentication and wait to install completely. Afterward, click on a Tracking Code Campaign and click on the Save button. You can always modify your settings whenever you want. 


This article is a short dissuasion of why you need the Pardot WordPress plugin on your marketing website. There are also steps to install your Pardot plugin on WordPress while integrating it with Salesforce. The software is excellent for analytic and resourceful workflow. The Pardot WordPress plugin can quickly disseminate Accumulated data with efficient results and scores.

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